Privacy Policy

Effective as of May 2025

MWF Innovations Ltd T/A Top Decorating Supplies UK is committed to safeguarding your personal data and privacy. This policy explains how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

MWF Innovations Ltd
Trading as Top Decorating Supplies UK
Registered Address:
60A High Street, Cheshunt, Waltham Cross, EN8 0AH, United Kingdom
📞 0208 143 8000 / 0800 292 2121
📧 info@mwfinnovations.co.uk

We may collect and process the following types of data:

• Name, email address, phone number
   
• Delivery and billing address
   
• Purchase history and order details
   
• IP address and browser/device data (for analytics and security)
   

We do not collect sensitive personal data (e.g. health, religion) unless explicitly provided by you with consent.

We only collect your data when:

• You give explicit consent (e.g., newsletter signup)
   
• It is necessary for contractual performance (e.g., processing orders)
   
• We have a legitimate interest (e.g., fraud prevention, website analytics)
   

Your data may be used to:

• Process orders and provide customer service
   
• Contact you with updates (only with your consent)
   
• Improve website usability through anonymous analytics
   
• Comply with legal obligations
   

We do not sell, rent, or trade your data with third parties for marketing purposes.

We use industry-standard security measures to protect your data. Your personal data is stored securely and only retained for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

You have the right to:

• Access, update, or delete your personal data
   
• Withdraw consent at any time
   
• Object to or restrict processing
   
• Request data portability
   

📧 Contact: info@mwfinnovations.co.uk to make a request.

We use cookies to enhance your website experience. Cookies are small text files stored on your device.

• Store cart and login information
   
• Analyse site usage via Google Analytics (non-personally identifiable)
   
• Improve site content and performance
   

By using our site, you consent to the use of cookies. You can manage cookie preferences in your browser settings or using cookie control tools.

For more info, read: All About Cookies

Most web browsers allow control of cookies through settings:

• Block or allow specific sites
   
• Delete stored cookies
   
• Use “Do Not Track” features or browser add-ons
   

Blocking cookies may impact site functionality.

We use trusted third-party providers (e.g., payment gateways, analytics tools) who process data only on our behalf and under strict confidentiality agreements.

If you have any questions or concerns about this policy or your data:

📍 MWF Innovations Ltd
60A High Street, Cheshunt, Waltham Cross, EN8 0AH, United Kingdom
📞 0208 143 8000 / 0800 292 2121
📧 info@mwfinnovations.co.uk